A companion piece from the Repricing Carbon project. New here? Start with What Is a Carbon Credit?
When I started learning this market, I expected the best education to be expensive or locked away. A lot of it turned out to be free, on demand, and genuinely good. Some of the clearest sessions I found came from Calyx Global, the independent rating firm I keep pointing readers toward. So here is a short viewer’s guide: a few of their webinars worth your time, and what each one is good for. Most just ask you to register, then you can watch.
If you are brand new: start here
How to find high-quality carbon credits
The plain starting point. Experienced buyers walk through how they actually separate strong credits from weak ones. If you only watch one, watch this.
5 ways to minimize risk in carbon projects
Sustainable-development experts share practical ways to reduce the environmental and social risk in a project. Concrete and buyer-friendly.
If you want the deeper, expert sessions
The hunt for quality
Learnings from evaluating hundreds of projects, with guests including Taylor Wright of JPMorgan Chase and Randall Spalding-Fecher of Carbon Limits. A real look inside how serious buyers think.
Surprises from analyzing 500+ carbon projects
What you learn when you rate that many projects. Patterns, red flags, and how to procure credits that actually meet a quality bar.
Understanding environmental and social risks
A focused session on the safeguards side of quality: how a project affects the people and places around it, and why that matters to a credit.
A tip from experience: do not just watch these once. Pick one, take three notes, and you will get more from it than from a stack of reports.
A note on why this works so well
I write about marketing as much as I write about carbon, so I cannot help admiring what a good webinar program does for a company like this. It is a quietly brilliant engine. A complex, trust-based product is hard to explain in an ad. It is much easier to explain when an expert sits down for forty minutes, brings a credible guest, and answers real questions.
Done well, a webinar is not a one-off event. It is a whole journey: a clear registration page, thoughtful promotion, a dry run so the live session is smooth, real engagement in the room, a genuine follow-up for the people who came, and then a second life as an on-demand library and a stream of short clips and posts that keep teaching long after the day. Each session becomes evergreen education and a soft, honest on-ramp for the next buyer.
That is the kind of program I love to build and run, and it is a big part of why I find this company so easy to root for. They are using education the way it is supposed to be used: to make a hard, important market easier to enter.
Where to go next
If the webinars get you curious about the bigger picture, here is my own plain-English take on why the future of carbon credits runs through independent rating, and a field guide to the whole ecosystem so the names in these sessions stop sounding like alphabet soup.
A note from the author. I have spent the better part of two decades working in sustainability: in solar and clean energy, in permaculture and regenerative land projects, and in marketing the mission-driven businesses trying to do this right. Carbon credits are the part of that world I came to most recently, and I am still very much a learner here. There are people who know this market far better than I do, and I have real respect for the work they have put into building it. If I got something wrong in here, I apologize, and I would genuinely like to hear about it so I can learn and correct it. I am writing this to start a conversation, not to have the last word. That is the whole point. This is a learning experience for me too, and the conversation is what moves all of us forward. If this piece helped you, share it. If you see it differently, even better. Let’s talk.